Gone are the days of businesses providing customer services by phone or email only. Now your customers want to WhatsApp, Facebook, Instagram, Website Live Chat and SMS Message to get in contact with you, and to keep their business and provide excellent customer service, you must accommodate what they want.

Although the cost of a full end to end contact centre solution is vastly higher than a standard VOIP system, businesses have actually reduced costs and improved customer service at the same time as customer service agents can now handle multiple customer service channels at once through one single pane of glass, therefore reducing the quantity of manpower required and the need to use multiple pieces of software or applications.

The best thing is that your customers can use any device they want to contact you, through the communication channel they prefer the most… a luxury your competitor may not be offering them.